Vodafone Group today announced that they have taken the decision to block their ads from “hate speech and fake news outlets worldwide”, a great decision which we hope will prompt many other leading brands to follow suit.
Here’s what the telecommunications giant had to say on their website:
Vodafone today announced new global rules intended to prevent its advertising from appearing within outlets focused on creating and sharing hate speech and fake news. The update to the Group’s existing policy on advertising transparency and integrity is set out below. The new rules – which are now in effect – include Vodafone’s definition of hate speech and fake news for the purposes of determining whether or not a particular outlet should carry Vodafone advertising. There is no change to Vodafone’s policy on network access to the outlets in question.
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